Like changing seasons, every beauty business needs to change its promotions policies. Each season comes with its own dynamics, demanding adaptable marketing tricks. That said, if you want to drive new clients and keep the previous ones engaged this summer, you must establish summer promotion strategies, ditching those staling winter promotions.
In this article, we will uncover a detailed analysis of the summer promotions and the multiple steps involved in them. So, buckle up your seatbelts and get ready to embark on a journey towards success!
Understand Summer-Themed Promotions
Summer-themed promotions for beauty businesses can include a bunch of strategies to attract customers and keep them in the loop with engaging content, offers, and services. You need to figure out trending customer interests, read their mind, and analyze what they expect from beauty businesses in the summer. Just get into their shoes, and everything will become clearer.
Host a Summer Beauty Event
One of the most relied-upon ways includes planning a summer beauty event. This can be for any reason, be a product launch, increasing brand awareness, etc. All you need to do is set an event goal, choose an interesting theme, like a garden party, select your venue, and plan activities for your customers.
You may also collaborate with beauty influencers and experts, adding credibility to your event. These people will also help create a buzz with pre-event marketing. Don’t forget to offer samples and goodie bags, gather feedback, and sign them up for follow-ups.
Offer Referral Bonuses
Referral bonuses can never be refused in terms of increasing clientele. These are actually incentives offered by businesses to their existing customers when referring new customers to them. You may provide each of your customers with a specific referral link or code via newsletter. When anyone signs up to your website / books an appointment using their link or code, the customer who shared the link will automatically receive a bonus.
It’s up to you whether you want to offer discounts, cash prizes, gift cards, or free products and services as referral bonuses. The best strategy would be to offer discounts on their next purchase / service. This way, you won’t only get new clients but also increase your sales from existing customers. How cool?
Offer Limited Edition Summer Services
Lastly, you can offer unique seasonal experiences by launching limited-edition summer services. As a beauty business, you may incorporate trending facials, artificial tan, or waxing packages. The options are only limited to your imagination. But keep in mind that the word “limited” sparks a urgent feeling among customers, making them rush to buy. So, use it wisely and offer those summer services that are worth it with the incorporation of advanced technologies.
Aside from the above-mentioned ideas, you can also consider hair revising treatments, as hair suffers the most in the scorching heat, summer special manicures, and pedicures., etc.
Rely on AI for Designing Personalized Summer Promotion Programs
Are you wondering if you can rely on AI to design an effective summer promotion program? Hear us shouting YES! In this digitalized world, the more you work smartly, the more efficient and productive your business will be. By incorporating AI into your business strategies, you can save not only money but also time. Here is how:
Data Analysis: There are several AI tools available online that will help you in data analysis. For instance, you may use an AI plugin to dig into your sales data and analyze which products or services are the best-selling ones in summer. Later on, you may pair them all into a bundle for promotion.
Personalized Marketing: Different AI-powered marketing tools offer personalized marketing with demographics. They read your customers’ behavior and segment them into different categories for targeted marketing. For instance, with AI advancements, you can now send personalized newsletters to your customers based on their clicks or searches on your website. You may send them discounts or info about similar newly launched products or new services.
AI-Powered Chatbots: These chatbots have eliminated the need to invest in a Customer Service Team. By relying on it, you can ensure 24/7 customer support regarding product recommendations, ongoing summer promotion details, and much more. So, why not benefit from it?
Wrapping It Up!
Effective summer promotions can bring a lot of traffic to your beauty business. You can rely on any strategy, from hosting a beauty event and offering referral bonuses to more. Moreover, AI incorporation can even broaden your horizon, letting you think differently and more productively. Moreover, this can also help save money and time that you can invest in something more productive, like a new product or service launch.
We hope you found this information helpful. Stay tuned for more! Also, if you want more personalized suggestions or want to train yourself to offer new summer-based services, we recommend checking out The Beauty Spectrum Online Academy. Here, you can interact with beauty experts, master new skills, and unleash your creativity.