Tutor Guidelines - The Beauty Spectrum

The Beauty Spectrum

Welcome to The Beauty Spectrum as our newest instructor!

Start an exciting journey as you get ready to share your beauty expertise with a global audience through our online platform. We’re thrilled to help you create an engaging & educational course that resonates with learners worldwide. Below is everything you need to know on how to create your course. Once you are done with your course it will need to be submitted for review.

1) Quality Requirements: Creating Outstanding Courses

At The Beauty Spectrum, we’re committed to delivering an exceptional learning experience. To meet our high-quality standards, focus on the following key aspects: Setting up your online course

Clear Objectives : Begin by setting clear & concise learning objectives for your course. Define what specific skills or knowledge learners will gain upon completion.

Engaging Content: Grab your audience’s attention by including multimedia elements such as images, graphics, & videos. Create an immersive learning environment that keeps learners engaged throughout the course.

Interactive Elements: Create a sense of community & participation by including quizzes, discussions & assignments. Encourage active learning to enhance the overall educational experience.

Canva and Microsoft Word for Slides: For creating visually attractive & informative slides, we recommend using tools like Canva & Microsoft Word. Canva offers a user-friendly platform with various design templates, while Microsoft Word provides a familiar environment for content creation.

Outsourcing on Upwork or Fiverr: If you find yourself busy, consider outsourcing the slide creation process to professionals on platforms like Upwork or Fiverr. Talented freelancers can assist in designing slides that go along with your course content & branding.

2. Creating Your Course Landing Page: Your Course’s First Impression

A course landing page is a dedicated web page designed to provide detailed information about a specific educational offering, such as an online course. Its main job is to get people interested in the course, show them why it’s valuable, & convince them to do something, like signing up for the course.

Here’s a breakdown of what a course landing page typically entails:

Title: The title of your course is a crucial aspect. Keep it simple & sweet, avoiding any jargon or overly complex terms. For example, if your course is about silk pressing, titles like “How to Silk Press,” “Mastering Your Silk Press,” or “Silk Press for Beginners” work well.

Short Description: The short description is a brief overview of your course, summarizing its key points. Aim for 3-4 sentences that explain what the course is about & how it will benefit the learners. You can also include 1-2 photos to enhance the description.

Regular Description: This is a more detailed explanation of your course, providing additional information. Include about 3-4 sentences to give users a better understanding of the content & its value.

What You’ll Learn: List a minimum of 4 key points that learners will gain during the course. This gives potential students a clear idea of the skills or knowledge they can expect to gain.

Cover Photo: The cover photo is the visual representation of your course. Pick a picture that shows what your course is about & grabs the interest of possible students.

Introduction Video: Create an introduction video that provide an overview of your course. Share your passion, highlight key features, & convey the benefits of enrollment. Keep each video brief, around 1-2 minutes, to maintain viewer engagement. This video will be displayed on your course homepage.

FAQ’s: Address at least 3 common questions potential students might have before taking the course.

Example questions:

Is this course suitable for beginners?

What materials or tools will I need for the course?

How long will it take to complete the entire program?

3. Filming and Editing: Bringing Your Content to Life

Creating visually appealing & professionally polished content is essential for an effective online course. Consider the following tips for successful filming & editing:

Lighting & Background: Go for a well lit filming space with minimal distractions. A clean & organized background enhances visual appeal & maintains focus on the content.

Camera Setup: While you don’t need professional equipment ensure your camera or smartphone is of decent quality. Pay attention to framing & angles to enhance visual aesthetics.

Editing Basics: Learn the basics of editing videos to make your content better. Cut out parts you don’t need, put subtitles for accessibility, & improve the sound for a smooth watching experience.

4. Setting up Your Video Recording Space: Creating a Professional Environment

To make your course look professional, it’s essential to have the right recording setup. Pay attention to these aspects:

Quiet Space: Choose a location with minimal background noise to ensure clear audio quality. A quiet environment enhances the overall learning experience for your students.

Consistent Branding: Keep a similar look in all your videos. Doing this makes you look professional & helps students feel a connection with your content.

For more details: Setting up your recording space

Key Recording Techniques:

Lectures: In online courses, lectures are recorded lessons where a teacher shares information, explains ideas, & interacts with the audience. This is a common way to present content in an organized way.

Talking Heads: Talking heads involve recording a person speaking directly to the camera. This technique is effective for creating a personal connection with your audience, making your content more relatable.

Screen Recording: Screen recording is like taking a video of what’s happening on your computer or mobile device screen. It’s useful for showing how things work, giving software tutorials, or anything that involves doing things on a computer or device.

For more details: Creating Screen recordings

Voiceovers: Voiceovers mean recording someone speaking to go along with what’s shown in a video. This helps explain things, give comments, or share extra details, making it easier for viewers to understand the content.

For more details: Creating voiceovers

Important

If your video file is big it may not be able to fit onto the course upload page unless it is a link from a hosting website! VIMEO is a great platform that allows you to upload big video files and embed the video link into your course. For more information regarding this: Adding your video link

*It is very important to embed your video into your course* or your video will not play.

By including these recording techniques & tools, you can enhance the quality & professionalism of your course content, providing a more engaging & effective learning experience for your students.

5. Certifications: Adding Professional Recognition to Your Course

If you want to make a certification for your course, follow these steps to create a personalized & professional document:

Your Name: Clearly state your name on the certification to personalize it & show that you’re the author.

Business Logo: Add your business logo for a consistent look & easy recognition.

Date: Include a space for the date when the certification is given.

Course Name: Clearly mention the name of the course for which the certification is awarded.

Design Considerations: Ensure a clean & professional design that aligns with your overall branding & the style of your course materials.

There is an installed certificate builder that helps you make one with provided templates. Or you can make your own from scratch, it’s up to you! (If you make your own, we recommend Canva).

6. Pricing Your Course: Tips for Success

Deciding how much to charge for your course is crucial for a successful online education business. Here are some things to think about when pricing your course:

Know Your Value: Clearly explain what makes your course special. Think about the skills or knowledge learners will get & how it compares to other similar courses.

Check the Market: Look at other courses like yours to see how they’re priced. Understand what value they offer to see where your course fits in.

Consider Your Audience: Think about who your learners are & how much they can afford. Set a price that matches what your ideal students are willing & able to pay.

Course Content: Look at how much material & how complex your course is. If it has a lot of content, hands-on activities, or special resources, you might charge more.

Delivery Format: The format of your course (live sessions, pre-recorded videos, interactive elements) can influence pricing. Courses that are more personal or have interactive elements might cost more.

To offer a flexible and fair pricing structure, The Beauty Spectrum introduces tiered course pricing based on key factors such as instructor experience, course length, course level, and course quality. This allows students to choose courses that best suit their needs and budget.

Tier One: Courses priced between $0-$100. These courses are generally shorter and introductory-level (for beginners).
Tier Two: Courses priced between $100-$250. These courses offer more in-depth knowledge with more lessons/modules, are typically longer in duration, and most likely have attached quizzes/assignments. They also include more lectures.
Tier Three: Courses priced above $250. These are advanced, high-quality courses that are filled with information (mainly lectures and demos). It also offers comprehensive content and resources led by instructors with extensive experience.

Here’s how it works: when you submit your course for review along with your desired pricing, The Beauty Spectrum team will evaluate the course and its content to suggest the appropriate pricing tier. While you’re not required to follow the recommendation, this process ensures that the course is priced fairly based on its content and value.

7. Additional Resources: Links for Further Guidance

Discover these helpful resources for detailed guidance on specific aspects of course creation:

How to edit your videos – Explore a detailed guide on how to edit videos. Get step-by-step instructions & tips to make your content look polished.

Video editing– More guidance into the process of editing your videos.

How to make an online course– In this video learn the tips needed to make the quality of your course great.

8. Course Requirements: Setting the Foundation for Success

To ensure the quality & effectiveness of your course, adhere to the following requirements:

Minimum 90 Minutes Recorded Content: Your course should have a minimum of 90 minutes of recorded content. Recorded lectures and or demonstrations. This gives enough time to thoroughly cover topics & make the learning experience better.

HD Quality – 720p Resolution or Better: Aim for high-definition videos with a resolution of 720p or more. This ensures clear & visually appealing content, making it easy for learners to engage. Most modern smartphones can meet this standard.

At Least 5 Separate Lectures: Structure your course with a minimum of 5 separate lectures. Breaking down content into distinct lectures helps organize information & makes it easier for learners to understand.

Clear Audio Recording: Make sure your audio recording is clear & high-quality. Use a good microphone or quality recording devices to reduce background noise & improve the overall audio experience.

9. Frequently Asked Questions

What components make up a typical course?

A typical course includes recorded lectures, interactive elements such as quizzes & assignments, downloadable resources, & supplementary materials. Each component is designed to enhance the learning experience.

How long should my course be?

While the duration depends based on the content, a good starting point is a minimum of 60 minutes of recorded content. This way, you can cover topics well & make learning meaningful.

How much time is needed to create an online course?

The time required to create a course depends on various factors, including content complexity & personal work pace. However, dedicating sufficient time to planning, recording, & editing is crucial to ensure a high-quality course.

Do students prefer having quizzes, assignments, and worksheets in the course?

Yes, it’s a good idea to have interactive stuff like quizzes, discussions, & assignments. They get students involved, help them understand better, & make the learning experience more fun.

How to: Set up quizzes for your online course on The Beauty Spectrum

What are the specific requirements for creating a course, and what do they entail?

-To maintain quality standards, ensure your course meets the following requirements:

-Minimum 30 minutes of recorded content.

-HD quality video (720p resolution or better).

-At least 5 separate lectures for better organization.

-Clear & high-quality audio recording to enhance the overall experience.

-If you are doing a “How to” course/training a recorded demonstration is mandatory.

Explore Global Opportunities with The Beauty Spectrum Online Learning Academy

As you start this educational journey with The Beauty Spectrum Online Learning Academy, we are thrilled to witness your vision becoming a reality. Get ready to inspire & educate a worldwide audience with your passion for beauty!